OUTSIDE Collett Dickenson Pearce
Sykes, Janine 
ORCID: https://orcid.org/0000-0003-0189-7297
(2015)
OUTSIDE Collett Dickenson Pearce.
[Show/Exhibition]
Abstract
The output is a curated project, which displayed the creative advertising work of Colin Millward (1924-2004) and Ron Collins (1939-2011), formerly of the London advertising agency, Collett Dickenson Pearce (CDP - 1960-2000). CDP was the first creatively-led agency in the UK, recognised through the D&AD awards. Research Process: Works displayed in the project were obtained through archival research at the History of Advertising Trust and the National Art Education Archive (NAEA). The Trust holds the CDP archive which includes a range of ephemera and examples of 48-sheet and billboard adverts. A range of images were reproduced (with permission) from digital files supplied by the Trust. Directories such as the D&AD awards were also used to aid selections and interpretation of the award-winning works (By Ron Collins). Two of Millward’s artworks, one oil painting and one pencil-portrait, were displayed adjacent to advertisements created under Millward’s creative directorship publicly for the first time. The project explored the creative achievements of CDP by looking at the design of Millward’s creative directorship and beyond to the wider context in which the agency existed, including the developments in British art and design education. Research Insights: This retrospective project contextualises how CDP’s art direction and copywriting were clearly grounded in a British culture, characterised by satire and Millward’s uncompromising creative excellence. Parallels were drawn between the management and educational structures that nurture creative talent within and outside industry settings. Dissemination: The findings were disseminated through an exhibition at Leeds Arts University, 29 May – 13 July 2015. The project featured in local (Yorkshire Post, 30 May 2015) and national reviews Mail online (4 June 2015). Findings were shared internationally, in a conference paper, ‘Memorial’ at the International Journal of Art and Design Education (iJADE) Glasgow School of Art, 6th Nov (2015).
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