They Play

Bottomley, Roxanne ORCID logoORCID: (2022) They Play. In: Football: Designing the Beautiful Game. Design Museum. ISBN 9781872005614


The output is a book section in which Bottomley investigates queer and feminist perspectives in the communication design of football. The writing focuses on the role of non-professional designers and DIY design within grassroots football spaces. The essay sits amongst a broad range of essays by designers, architects and academics who each explore how design has shaped the story of football. The research methods employed include interviewing football fans and DIY designers and visual analysis of archival material. Due to the broad intended audience of the book, a history of women’s football was introduced to contextualise the writing, before weaving interviews, and contemporary design with the limited amount of archival material available in this area. New knowledge created in this output sits within the cross-disciplinarity of design and football. This is the first book of its kind to explore the design story of the sport. My contribution provides new knowledge by investigating the communication design of football through queer and feminist lenses. This book is published by the Design Museum and is sold online and available in the gift shop to the accompanying exhibition of the same name.

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