From Wooden Boards to Flip Flops: Depictions of Dining on Instagram

Robinson, Sally ORCID logoORCID: (2021) From Wooden Boards to Flip Flops: Depictions of Dining on Instagram. [Creative Project]


The output is creative project comprising of a short web article and images curated from the Instagram accounts of M&S food, Jamie Oliver, and We Want Plates. Research process: This article explores how the concept of authenticity is mediated through popular food images on Instagram, offering a semiotic reading of photographs curated from various Instagram accounts, utilising images from professional and amateur image makers. The article explores the influence and scope of these images, drawing conclusions about the cyclical and participatory nature of image production on social media, and the relationship between visual myth-making and the perception of authenticity. Research insights: In a social media age, we are no longer passive consumers of the aspirational image; we are content creators who participate in myth-making. This project continues my research into how food and dining are visually represented in popular culture, and the idealisation of domestic and social life. Where previous projects have focussed on cookbooks as the vehicle for communicating these images, this project focusses on social media as the platform. Dissemination: The article was published by InMedia Res on 24th Sept 2021, as part of their ‘Authenticity’ series.

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