Ideas Are Easy - Artist tutorial

Dale, Nicola ORCID logoORCID: (2021) Ideas Are Easy - Artist tutorial. [Video]


‘Ideas Are Easy’ is a video artefact by Dale which explores idea generating processes, with a focus on ideas for artworks. Research process: To create this work Dale considered her own idea generating processes and how these might be articulated through a participatory video. In particular she considered ideas around translation (how one mode of thinking might be transformed into another) and convention (how breaking habits can lead to new ways of thinking). The video focusses on providing text rather than images in order not to lead the viewer’s actions. This creates a space of reflection where the viewer can consider their own idea generation processes through the lens of Dale’s. Research insights: Dale considered idea generation from multiple points of view in order to cater to different visual, linguistic, spatial and/or numerical aptitudes. She kept the video as simple as possible, so that it could be paused and taken at the viewer’s desired pace. The first half of the exercises provide detailed instructions, the second half are purposely more abstract and open to interpretation. Dissemination: This video was shared through The University of Manchester’s Centre for Jewish Studies on their youtube channel. It was created to complement the creation of Dale’s commission ‘Arranged in Time and Space’ as part of the ‘50 Jewish Objects’ project at The University of Manchester.

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