The new spectacle: how effective is mobile augmented reality as tool for the manifestation of dissent?

Jefferies, Liam (2018) The new spectacle: how effective is mobile augmented reality as tool for the manifestation of dissent? Proceedings of Proceedings of EVA London 2018, UK.

Abstract

Hordes of Networked AR Creatives deploy Viral Virtual Media to overlay, then overwhelm closed Social Systems lodged in Physical Hierarchies (Manifest.AR 2011). The above quote taken from the Manifest.AR’s (2011) collective manifesto demonstrates the power its founders attributed to augmented reality technology (AR); in particular, its ability to disrupt closed physical hierarchies through a form of technologically induced ‘détournement’. Détournement is a stratagem devised, or at least, coined, by Debord (1967) as a method to resist and undermine the pervading spectacle of capitalist society “by challenging the meaning of something taken for granted”.

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