It would be a pleasure: augmented reality and engagement in a heritage context

Jefferies, Liam ORCID logoORCID: https://orcid.org/0000-0002-0949-5850 (2017) It would be a pleasure: augmented reality and engagement in a heritage context. Proceedings of EVA London 2017, UK.

Abstract

The interchangeability, confusion and conflict of what constitutes audience engagement has a long history, with much disagreement concerning boundaries and definitions. Dewey states that it is a mistake to see the artist as active and the audience as purely passive, and argues that “the active engagement of the audience is required to fully realise any work” (Dewey 1934). This predates the notions of “interactive” or “participatory” as understood today, but highlights the longstanding appreciation of the role the audience plays in the consumption of artworks. A sentiment echoed by Duchamp (1957) stating that “the spectator adds his contribution to the creative act”. The research project presented at EVA 2017 seeks to offer a model for engagement, that of pleasure, which explores methods to motivate active participation.

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